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PREMIUM NEWS ARCHIVE

NBC Universal puts more on Comstock's shoulders; Digital czarina's new role spotlights convergence of TV and new media.(News)(Beth Comstock)

Article from: Advertising Age Article date: February 19, 2007

Byline: CLAIRE ATKINSON

catkinson@crain.com

Beth comstock's domain within NBC Universal grew a little bit bigger last week. The company's digital czarina was named president-integrated media, a new role that takes in oversight of ad sales and ties that function more closely to marketing and research within the General Electric Co. unit.

The move underscores the speed at which TV and new media are converging, a shift that requires a rethinking of roles both at media conglomerates and at agencies that ...

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