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Why is this marketing effort different from all other efforts?(matzos)(Column)

Article from: Advertising Age Article date: April 2, 2007 Author: Skenazy, Lenore

Byline: Lenore Skenazy

Tonight, jews all over the world, including me, will celebrate Passover, the holiday that commemorates the exodus from Egypt-and the birth of experience marketing.

That's not what it says in the sacred texts, exactly. But the more you think about the unleavened bread all Jews are commanded to eat-matzo-the more it looks like a brilliant way to link Jews to their past as a people, as well as to their own personal Passovers past. As such, it is the prototype for any other great ...

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