Skip to: Content
Skip to: Site Navigation
Skip to: Search
WEDNESDAY, NOVEMBER 25, 2009
| Subscribe to Newser's RSS feeds RSS | Follow Newser on Twitter Twitter

PREMIUM NEWS ARCHIVE

Is ABC's 'Stars' the next 'Idol'? Broad sponsorships by AT&T, Macy's reinforce power of reality shows.(News)(ABC's "Dancing with the Stars)

Article from: Advertising Age Article date: September 24, 2007 Author: Steinberg, Brian

Byline: BRIAN STEINBERG

bsteinberg@adage.com

When it makes its debut tonight, ABC's "Dancing with the Stars'' will have loads of familiar elements, including dancing celebrities and hosts Tom Bergeron and Samantha Harris. But it also will boast two new sponsors, one of which is more than a tad reminiscent of a similar reality/game show hybrid found on Fox. The Walt Disney network has brought AT&T and Macy's onboard its hit show in broad sponsorships similar to those displayed on "American Idol.''

...

Read full article   (with a Free Trial at HighBeam Research)
Newser gathers stories from across the web and packs what you need to know into about 120 words. Check out these stories related to your search.
Visit our grid for the latest news.

Related Newser Stories


 Brooke Burke 
 Wins Dancing 
 With Stars 

Burke and Hough crowned champs after perfect freestyle, Viennese waltz

Nov 26, 08 2:11 AM CST
(Newser) - Brooke Burke and her partner Derek Hough have been crowned the champions of this year's Dancing With the Stars, People reports. The pair scored a perfect 30 for their final dance and came out first in the viewers' votes. Burke, who beat Warren Sapp and Lance Bass to the mirror-ball... More »

MORE ABOUT:
reality TV • Dancing with the Stars • Brooke Burke

 MTV's Jersey Shore 
 Irks Italian-Americans 

Stereotypes in 'Jersey Shore' are damaging, says UNICO

2 hours, 1 minute ago
(Newser) - The young Italian-American stars of MTV’s upcoming reality show Jersey Shore are celebrated in a promo as the “hottest, tannest, craziest Guidos” this side of Parsippany. Ick, says Italian-American group UNICO. They may well “keep their hair high, their muscles juiced and their fists pumping all... More »

MORE ABOUT:
television • reality TV • New Jersey • MTV • stereotypes • Italian Americans • Guido • Jersey Shore • UNICO

Biggest Loser Loses Sight of Contestants' Health  

Fasting, dehydration, hospitalization daily reality of reality show

5 hours, 7 minutes ago
(Newser) - The Biggest Loser has produced some amazing results for its obese contestants, but at what cost? Many see the pounds come right back, and it’s likely because they engage in dangerous, damaging behavior in the first place in order to win the weight-loss reality show, the New ... More »

MORE ABOUT:
obesity • television • reality TV • weight loss • exercise • release • waiver • dehydration • The Biggest Loser • dangerous activity

 Donny Osmond 
 Wins Dancing 
 With the Stars 

Osmond crowned best boogier, wins mirrorball trophy

9 hours, 0 minutes ago
(Newser) - All the makeup and pink boas paid off for Donny Osmond, who added Dancing With the Stars champ to his resume last night. The former teen idol’s Argentine tango on the last night of competition was “artistry in motion,” said judge Carrie Ann Inaba. Kelly Osbourne came... More »

MORE ABOUT:
entertainment • reality TV • Dancing with the Stars • celebrity • Donny Osmond • Kelly Osbourne • Donny Osmond DWTS • Donny Osmond Dancing With the Stars • Dancing With the Stars winner • Dancing With the Stars finale