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AND NOW, CONAN O'BRIEN! ... AND YOUNGER VIEWERS; Expect NBC's "Tonight Show" to get a little coarser without Leno, but new host will still have to attract a broad audience.(News)(NBC Universal Inc.)

Article from: Advertising Age Article date: November 03, 2008 Author: Steinberg, Brian

Byline: BRIAN STEINBERG

For decades, NBC's "Tonight Show'' has been the perfect example of a big broadcast-network offering: It plays as much to the middle of the country as it does to the hip-erati on both coasts and brings in the big numbers that advertisers demand from the boob tube. But as the Peacock Network gears up for a very public transition of one of its most profitable programs-wee-hours impresario Conan O'Brien will take over for big-audience pleaser Jay Leno on June 1-advertisers and media buyers fully expect "Tonight'' to gradually shed its oldest viewers in ...

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Wanna Feel Old? Check This List

Posted Aug 19, 08 3:57 PM CDT in Arts & Living 

(Newser) – A glance at this year's Mindset List, from Wisconsin's Beloit College, provides a glance into the facts of life for the 18-year-olds beginning their freshman year in college. Via the Milwaukee Journal-Sentinel:

  • Harry Potter, created in 1990, is old enough to be a fellow freshman.
  • GPS navigation systems are about as standard in cars as the steering wheel.
  • Gas stations fixing flat tires? Unlikely. But they're almost certainly serving cappuccinos.


  • Martha Stewart Living has always been the go-to guide for home style.
  • Gay rabbis have always been around.
  • Wayne Newton never sported a mustache.
  • Jay Leno has always helmed The Tonight Show.
  • Soda bottles have always been made out of plastic (except for those retro glass versions).

More about:  Jay Leno • The Tonight Show • gay priests • Martha Stewart Living Omnimedia • Beloit College • Wayne Newton

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Late night funnymen still rivals

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(Newser) - Jay Leno lobbed a softball when he defended his move to primetime by telling Keith Olbermann, “10:30 is like 11:30 used to be.” And archrival David Letterman knocked it out of the park last night, reports Gawker, reminding viewers in his opening monologue that his show is “still at 11:35.” The competition between the hosts dates back 15 years to Leno snatching the Tonight Show out from under Letterman. More »

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The Chin Is In: Leno Will Stay at NBC

Tonight Show host
will get new gig
at 10 pm: report

Deadline Hollywood Daily Deadline Hollywood Daily Dec 8, 08 7:15 PM CST
(Newser) - NBC will keep Jay Leno and give him a new talk show in its 10pm slot, sources tell Deadline Hollywood Daily. Leno had said he was "done" with NBC and regularly skewered network chief Jeff Zucker on the Tonight Show , fueling speculation that Leno would move to ABC. But it seems NBC could not afford to lose late night's No. 1 talk show host. More »

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 McCain to Leno: 
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Politico Politico Nov 11, 08 9:17 PM CST
(Newser) - John McCain poked fun at himself and his campaign on Jay Leno tonight but refused to place blame for his loss on Sarah Palin or the media, Politico reports. "The one thing I think Americans don't want is a sore loser," said McCain. "I'm a fighter. I knew I had a headwind. I can read the polls. They tried to keep them away from me. But I knew we had a real headwind." More »

More about:  Election 2008 • John McCain • Sarah Palin • Jay Leno • The Tonight Show


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