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THURSDAY, NOVEMBER 26, 2009
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Fallon Eyes Integrations and Live Spots.(National Broadcasting Company Inc.)(Jimmy Fallon)(Brief article)

Article from: Broadcasting & Cable Article date: January 19, 2009 Author: Grossman, Ben; Weprin, Alex

By Ben Grossman and Alex Weprin

NBC may even sell green-room sponsorship

While plans for NBC's new late-night franchise featuring Jimmy Fallon are still being formulated, network and show execs are already looking at ways to bring in ancillary dollars.

Executives say they will pursue both branded integrations and live commercials for Late Night With Jimmy Fallon prior to its March 2 launch. Fallon is replacing Conan O'Brien, who is inheriting Jay Leno's Tonight Show seat in NBC's late-night game of ...

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