PREMIUM NEWS ARCHIVE
Article from: American Banker
Article date: February 20, 2007
A new wave of CRM - customer relationship management - software is helping bankers figure out how to best use the piles of data they have collected about their customers, and how to turn that knowledge into revenue.
After some painful early experiences, bankers are taking a much more active role in these projects, vendors say.
The first generation of CRM projects focused on centralizing data, but this second generation is all about service - and analytics.
"Customers are becoming smarter about what ...
Read full article (with a Free Trial at HighBeam Research)