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THURSDAY, NOVEMBER 26, 2009
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PREMIUM NEWS ARCHIVE

CRM's Next Generation: Service, Analytics.(customer relationship management)(Oracle Corp.-David Sardilli)(SAP AG-Cindy von Hollen)(International Business Machines Corp.-Mark C. Greene)(Discussion)

Article from: American Banker Article date: February 20, 2007

A new wave of CRM - customer relationship management - software is helping bankers figure out how to best use the piles of data they have collected about their customers, and how to turn that knowledge into revenue.

After some painful early experiences, bankers are taking a much more active role in these projects, vendors say.

The first generation of CRM projects focused on centralizing data, but this second generation is all about service - and analytics.

"Customers are becoming smarter about what ...

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