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THURSDAY, NOVEMBER 26, 2009
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PREMIUM NEWS ARCHIVE

Are we having fun yet? Fox's new strategy focuses on froth.(FLIP SIDE)

Article from: Chief Executive (U.S.) Article date: December 1, 2007 Author: Queenan, Joe

The day the Fox Business Channel debuted, the normally abrasive talk show host Bill O'Reilly advised anchors Neil Cavuto and Alexis Smith to "have fun with it." Since then, the news team has taken the advice in the spirit it was offered, serving up a frothy mix of happy-face banter and chummy interviews. This reflects Fox's strategy to make its coverage more upbeat than the style of reporting found on rival network CNBC. Since CNBC has never been thought of as especially antibusiness, this double-whammy of institutionalized ...

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