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SUNDAY, JULY 5, 2009

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'AIRFARES NEED TO GO UP' CONSUMERS REACT TO HIGHER AIRLINE TICKET PRICE PLANS.(BUSINESS)

Article from: Wisconsin State Journal (Madison, WI) Article date: July 17, 2008

Byline: HARRY R. WEBER Associated Press

The red ink is mounting for airlines amid soaring fuel costs, leaving them little choice but to further increase ticket prices.

As Delta Air Lines and American Airlines reported big second-quarter losses Wednesday, they signaled customers should expect to pay more to fly.

There are signs overall demand for flying within the U.S. is softening, but industry observers insisted that will not stop rising fares, more fees and fewer domestic flights.

"The first thing they have to do ...

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