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WEDNESDAY, NOVEMBER 25, 2009
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Chrysler seeks to build loyalty with service.(A)

Article from: Automotive News Article date: September 22, 2008 Author: Connelly, Mary

Byline: Mary Connelly

Chrysler LLC is developing programs aimed at building owner loyalty, to compensate for the company's withdrawal from U.S. vehicle leasing.

Deborah Meyer, Chrysler's chief marketing officer, said the company is reviewing 16 new initiatives, including greater emphasis on customization and vehicle service by dealerships. She said Chrysler has formed a group to update loyalty strategies.

As consumer credit tightens and leasing is curtailed, Meyer said, Chrysler anticipates longer ...

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