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THURSDAY, NOVEMBER 26, 2009
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Chrysler: America's Bimmer, Benz? Press sees company emerging as boutique operation.(NEWS)(Jim Press )(Brief article)

Article from: Automotive News Article date: December 22, 2008 Author: Wernle, Bradford

Byline: Bradford Wernle

If Chrysler LLC can survive its financial crisis, it will emerge as a boutique enterprise along the lines of Germany's premium carmakers, co-President Jim Press said in an interview last week.

He suggested that Chrysler could show the way to a sustainable model for a smaller U.S. auto industry.

"If there's one company in America that can build high-craftsmanship, innovative vehicles, it's Chrysler, Press said.

Chrysler will build vehicles that have premium features ...

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