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A Bird's Nest View of the Olympics

Article from: The China Business Review Article date: November 01, 2008 Author: Domingo, Roque+¦a R

In 2001, when Beijing won the bid to host the 2008 Olympic Games, I knew I had to attend the opening of the games to be part of history and Chinas entrance onto the world stage. Sitting at the National Stadium ("the Bird's Nest") during the opening ceremony on August 8, I knew I was witnessing an event of great significance.

Pre-show impressions

August 2008 was a great time to be in Beijing. Giant billboards promoting the Olympics and its theme "One World, One Dream" decorated the streets. Taxis played English recordings welcoming passengers, and information booths for tourists were set up in ...

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Bird's Nest Stadium: Your Corporate Logo Here

Posted Aug 15, 08 8:38 AM CDT in Business 

Bird's Nest Stadium: Your Corporate Logo Here
Source: AP Photo/Greg Baker

(Newser) – For a low, low price in the hundreds of millions of dollars, Beijing’s $500-million National Stadium, known as the “Bird’s Nest,” is peddling 30-year naming rights, courting six multinational corporations for logo privileges and other partnerships, the Wall Street Journal reports. The “Water Cube” Aquatics Center is also selling partnership rights, though only inside.

“I would call it the most valuable piece of real estate in the world right now,” one broker said. After being refit, the stadium will seat 80,000, host a soccer franchise and aim for 60 events per year. The Water Cube will become a water park and bar. While common elsewhere, says the Journal, sponsoring venues is a new idea in China, where most facilities are state-owned.

More about:  2008 Beijing Olympics • Beijing • stadium • corporate sponsorship • Olympic Village • Birds Nest National Stadium

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SPONSORED NEWS ARCHIVE

Beijing Olympic venues ready as Bird's Nest built (Xinhua News Agency)

1st Ld: Beijing Olympic venues ready as Bird's Nest built (Xinhua News Agency)

So many rotten eggs in Beijing Bird's Nest.(Features) (Daily Record (Glasgow, Scotland))

Building the Bird's nest.(Bird's Nest - Herzog and De Meuron in China)(Pierre... (The Architectural Review)

China puts all its eggs in one 'Bird's Nest'.(Sports) (Rocky Mountain News (Denver, CO))

Bird man nests atop L.A. Times. (Daily Variety)

Bird's nest stadium uses PU materials.(world newslines) (Urethanes Technology International)

Beijing's "Bird's Nest" for Olympics to be completed in May (Xinhua News Agency)

(Beijing Olympics) Bird's Nest: inheritance of classical architecture (Xinhua News Agency)

(Beijing Olympics) Liu Xiang says Bird's Nest track "very good" (Xinhua News Agency)


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