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Article from: Grocer
Article date: November 01, 2008
Author: Burrows, David
The Nando's restaurant brand is going head to head with premium crisp brands Kettle Chips and Tyrrells with the launch of Nando's Peri-Peri Chips this month.
Produced by Devon-based Burts Chips, the 150g sharing bags will be available in 400 Tesco stores nationwide from 5 November.
They come in three flavours--Peri-Peri Chicken, Smokey BBQ Peri-Peri and Hot Peri-Peri--and are 1.59 [pounds sterling] a bag, the same price as Kettle Chips and lop cheaper than Tyrrells.
Phil Lynas, managing director of The Grocery Company, which owns the license to sell and market Nando's ...
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