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Article from: Grocer
Article date: November 01, 2008
Author: Grew, Joanne
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The silence is as deafening as it is puzzling. When Cadbury was announced as the official confectionery and ice-cream sponsor of London 2012 it passed with barely a murmur from the anti-obesity set. Why?
Perhaps the nation's moralists were clearing their throats in preparation for some Ross and Brandbashing.
But Cadbury is certainly an easy target. After all, according to the London 2012 website, its 'Everyday Sport' campaign aims to battle against obesity in the countdown
to London 2012. The question of whether a confectionery company ...
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