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Kirstie Alley's weight is Jenny Craig's loss; How the brand plans to keep expanding without successful spokeswoman.(Jenny Craig signs up Valerie Bertinelli)

Article from: Advertising Age Article date: April 16, 2007 Author: Thompson, Stephanie

Byline: STEPHANIE THOMPSON

sthompson@adage.com

What do you do when your endorser works too well?

If you're Jenny Craig, you hire another fat actress. Kirstie Alley helped the weight-loss chain reap 1 billion media impressions last year and nearly double its number of customers after she went on its program and shed 75 pounds.

But two years later, she has no weight left to lose. So Jenny Craig has signed another classic TV star: Valerie Bertinelli.

Following the formula that has ...

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