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Y&R wins $55 million jenny craig account.(News)(Brief article)

Article from: Advertising Age Article date: November 26, 2007

Jenny Craig, looking to drive direct response to its TV ads and improve its celebrity-spokesperson management, last week tapped WPP Group's Y&R, Irvine, as its agency following a review. Y&R sibling, JWT, New York, was the incumbent on the account.

"Although we have a great deal of respect for JWT, we felt we needed ... incremental strength in the area of direct response and celebrity management," said Scott Parker, VP-marketing. He said the weight loss marketer also wanted an agency closer to its Southern California ...

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