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Event Planners Will Learn to Leverage Public Relations to Maximize Integrated Marketing at HSMAI's Event Technology Expo @ Affordable Meetings National.

Article from: Marketing Weekly News Article date: August 11, 2008

Successful marketing and public relations are essential to promoting attendance, sponsorships, exhibit sales, and overall industry awareness for meetings and events. Susan McPherson, vice president of global trade show services for PR Newswire, will present an educational session addressing ways technological tools and methods can enhance events at HSMAI's Event Technology Expo(TM) @ Affordable Meetings(R) National, September 10-11, 2008 at the Walter E. Washington Convention Center, Washington, D.C.

The session, titled ...

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