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THURSDAY, NOVEMBER 26, 2009
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PREMIUM NEWS ARCHIVE

KVEA-TV ratings hold steady with anchor on sidelines: Salinas situation won't hurt Spanish-language station's ad sales, according to experts.(MEDIA)(Mirthala Salinas)

Article from: Los Angeles Business Journal Article date: July 16, 2007 Author: Russell, Joel

On July 3, the night the news broke of Mayor Antonio Villaraigosa's romantic relationship with KVEA-TV anchor Mirthala Salinas, the audience for the Spanish-language station's 11 p.m. newscast nearly tripled.

Around 211,000 viewers tuned in to KVEA (Channel 52), a figure nearly equal to the 237,000 watching the news on Univision's KMEX-TV (Channel 34), the perennial powerhouse of local Spanish broadcasters.

The ratings spike continued for several days, according to data from the Nielsen Hispanic Station ...

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