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Media dollars drop despite election year; -1.6% Media outlays slid 1.3% in the first nine months-and without political ads factored in, plunged 1.6%.(News)

Article from: Advertising Age Article date: November 03, 2008 Author: Ives, Nat

Byline: NAT IVES

This is shaping up to be the first even-numbered year to post a decline in broadcast TV spending since 1970-in fact, it's tracking to end up even lower. And that's before you strip out the big boost to media provided by the presidential primaries, the general election, the down-ticket races and all kinds of referenda.

Media ad spending from January to August across all media slipped 1.3%. Without the political spending, that falls further to 1.6%-a difference of $331 million. Without campaign spending or the summer Olympics (another booster of even-year ...

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Whose Voice Is That Telling You How to Vote?

Posted Sep 27, 08 3:10 PM CDT in Arts & Living,  Politics 

Whose Voice Is That Telling You How to Vote?
Source: AP Photo/Manuel Balce Ceneta

(Newser) – We all know who’s approving the message, but who are those guys actually reading it? The world of voice actors for campaign ads is a tight, politically charged one, Newsweek reports. Voters will be exposed to about 3,000 ads this season, and almost all will be voiced by one of a couple of dozen specialized readers. And like everything else in politics, this talent pool is partisan.

Almost all narrators stick with one party, becoming known to the consultants within it, and gain renown when ads are effective. Some are even dedicated enough to turn down a paycheck: “I've walked away before,” said one conservative narrator. “If it gives me qualms, I won't do it.” Most work from home studios and, in economic times like these, huddle by the phones, ready to record at a moment’s notice.

Source: Newsweek

More about:  Election 2008 • actor • political advertising

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