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THURSDAY, NOVEMBER 26, 2009
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PREMIUM NEWS ARCHIVE

Sony Ericsson Appoints Burson-Marsteller Agency of Record in U.S. Market.

Article from: Marketing Weekly News Article date: November 29, 2008

Sony Ericsson announced the appointment of Burson-Marsteller as its public relations agency of record for North America. In this role, B-M will handle Sony Ericsson's public relations activity in the U.S. including promotion of all the mobile handset provider's major product launches, sponsorships and brand initiatives including CES and the Sony Ericsson Open.

Burson-Marsteller has been serving as Sony Ericsson's global agency of record for the past year out of London, and the recent move in the U.S. is part of Sony Ericsson's ...

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