Bad news for girls who love to fake bake: Tanning beds, the darling of prepping-for-prom high schoolers, have been placed
in the same category as arsenic and mustard gas by the WHO. They may give you a bronze glow, but they also boost your risk of getting skin cancer by 75%. Being pasty in pink is looking better and better.
It's scary stuff, but probably not scary enough. Teenagers aren't exactly the poster children for cautious behavior, and melanoma sounds like the problem of 48-year-olds to the ears of kids three decades younger—who, in many cases, would rather be hot now, hospitalized later.
What might resonate? More
Robert Pattinson. Pale has never been so popular, and a PSA from
Twilight's resident hunk, preferably with the naturally fair Kristen Stewart by his side, would inch going UVA-free closer to cool. It would help if
True Blood's Anna Paquin ditched her spray-tan looks and wised—or whitened—up herself.
We know what's smart—but for the sake of teens, how about ramping the message up by vamping it up?
