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OFF THE GRID

Murdoch's 'Post' Sorry for Big O Blunder

Nov 4, 08 | 9:27 AM   byMichael Wolff
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Murdoch's New York Post has an Obama coronation cover today. "BRINK OF HISTORY" the headline reads. This is unusual because the Post endorsed McCain just after the Republican convention, an oddly early point in the campaign cycle for an endorsement.

Most often, when a Murdoch publication makes an endorsement it is little bothered by reality. A more traditional Post headline would be something like: "HERO'S LAST STAND" (if it chose to acknowledge the polls) or "MCCAIN CHARGES UP THE HILL."

What happened is that Murdoch and the Post made a mistake. For Murdoch it's a galling mistake because he had wanted to endorse Obama.

(AP Image)

In conversations with Murdoch over the past year, I've been privy to his mounting enthusiasm for Obama—indeed, Murdoch has reflected the enthusiasm of his entire family. And yet he punted.

This might be my fault: In a column I wrote for Vanity Fair in September, I said that Murdoch had a crush on Obama. The Post's McCain endorsement, which came a week later, might have been a way to say nobody tells Murdoch what he's going to do.

The other likely reason might have had to do with Murdoch having a Palin moment. Sarah Palin, especially in the days after the acceptance speech, seemed like a perfect Fox News ideal and Murdoch, with knee-jerk conservatism, went for it.

But he was left kicking himself.

Indeed, he is left with a news media operation whose conservatism makes him look like the one thing he cannot abide looking. . . old. The historic change that the Post announces today is as much about Murdoch trying to catch up with historic change as it is about an Obama victory.

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