Consumer Reports: Try Generic Brand Foods They frequently beat brand names on taste By John Johnson, Newser Staff Posted Sep 8, 2010 5:11 PM CDT 9 comments Comments Brand names often aren't worth it, a new study stays. (Shutterstock) (Newser) – Consumer Reports offers some age-old advice the next time you're cruising the grocery aisle: Don't pay for the brand name. It recently sampled 21 food products and found that generic brands beat or tied the brand-name version in taste on 14 of them. Campbell's Chicken Noodle Soup, for instance, lost to Food Lion's Lotsa Noodles, while America's Choice hot dogs outdid Oscar Mayer. Bonus: A family that spends $100 a week on groceries will save $1,500 a year by buying generic. More details here and at SlashFood.