Americans Want 3DTVs —Until They Watch One

Then their interest is cut in half
By Kevin Spak,  Newser Staff
Posted Sep 13, 2010 8:53 AM CDT
Japanese journalists wear 3D glasses to take a close took at images shown on Sharp Corp.'s 3-D TV during a demonstration in Tokyo, Monday, April 12, 2010.   (AP Photo/Koji Sasahara)
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(Newser) – American consumers are eager to buy 3DTVs, until they actually try to watch one. In a new Nielsen study, 25% said they were “very likely” to buy a 3DTV in the next year. But after donning the glasses for themselves, that number dropped to just 12%, while the number who said they were “not at all likely” to buy jumped from 13% to 30%, Fast Company reports.

Consumers had a number of reservations about the sets, with 68% saying they were too expensive, 44% complaining that there wasn’t enough programming, and 57% objecting to wearing 3D glasses. And while prices should eventually drop, and program options expand, the glasses aren’t going anywhere. But at least one group of nerds is determined to see past those worries; 71% of self-proclaimed "hardcore" video gamers intend to take the 3D plunge.

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