Users with no brand loyalty are a shaky foundation to build a long-lasting business on
(NEWSER) - These are rosy times for Facebook, but there's no guarantee the social networking juggernaut will even be around 5 years from now, Gary Andrew Poole writes for True/Slant. The newly profitable site is riding high, with 300 million users. But as fallen giants like AOL and veterans of the dot.com implosion attest, "our expectations have changed," Poole writes. "Brand loyalty has diminished and companies tend to go bust much more quickly." More»