Victoria's Secret Bag Makes Women Feel Sexy Just carrying it around helps: study By Steve Vivian, Newser User Posted Sep 23, 2010 9:44 PM CDT Promoted on Newser Sep 24, 2010 12:27 PM CDT 7 comments Comments This customer just might feel sexy because of the bag. (AP) (User Submitted) – Simply walking around with a Victoria's Secret bag can make women feel more sexy, according to a new study to be released in December. Deborah Roedder John, a marketing professor at the University of Minnesota's Carlson School of Management, conducted a series of experiments intended to assess people's self perception after simply being exposed to a mega-brand. Turns out it can have a powerful impact. A separate experiment showed that students who took notes with pens emblazoned with an MIT logo felt smarter after a semester. Read the full article at AOL News.