A potentially life-saving "emergency bra" invented by a Ukrainian doctor has gone from award-winningly odd idea to actual commercial product. The bra, which doubles up as a pair of gas masks has gone on sale online for $29.95, Fox reports. Inventor Elena Bodnar, who witnessed the devastating effects of the Chernobyl disaster, says readily available gas masks could have prevented many cases of radiation sickness.
"Ladies and gentlemen, isn't that wonderful that women have two breasts, not just one?" Bodnar said last year when collecting an "Ig Nobel" prize for the invention. "We can save not only our own life, but also the life of a man of our choice next to us." A "counterpart device for men" is in the works, according to CNET, but no word yet on what form it will take.