Emergency Bra Now On Sale

Device doubles as twin gas masks

By Rob Quinn,  Newser Staff

Posted Sep 24, 2010 5:53 AM CDT | Updated Sep 26, 2010 5:06 PM CDT

(Newser) – A potentially life-saving "emergency bra" invented by a Ukrainian doctor has gone from award-winningly odd idea to actual commercial product. The bra, which doubles up as a pair of gas masks has gone on sale online for $29.95, Fox reports. Inventor Elena Bodnar, who witnessed the devastating effects of the Chernobyl disaster, says readily available gas masks could have prevented many cases of radiation sickness.

"Ladies and gentlemen, isn't that wonderful that women have two breasts, not just one?" Bodnar said last year when collecting an "Ig Nobel" prize for the invention. "We can save not only our own life, but also the life of a man of our choice next to us." A "counterpart device for men" is in the works, according to CNET, but no word yet on what form it will take.

Dr. Elena Bodnar, winner of the Ig Nobel Public Health Prize, displays a bra she designed that converts into a pair of gas masks.   (AP Photo/Steven Senne)
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Dr. Elena Bodnar, inventor of the Emergency Bra, demonstrates how to deploy it.   (jacuzzijo)

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