Why the Press Loves Apple, Google

Because they're the most interesting companies in tech, that's why
By Kevin Spak,  Newser Staff
Posted Sep 29, 2010 1:25 PM CDT
A customer learns about the new features of the Apple iPhone 4 while talking to an Apple employee at the Memorial City Mall Apple Store in Houston.   (AP Photo/Houston Chronicle, Michael Paulsen)

(Newser) – Pew Research recently unveiled a stunningly obvious study concluding that the tech company most written about—and fawned over—by the press was (drum roll, please) Apple. In second place? You guessed it, Google. About 26% of all tech articles are about those two juggernauts. But Farhad Manjoo of Slate isn’t apologizing. “Sure, I write about Apple and Google more than any other companies,” he says, “but I don’t think my coverage is unwarranted.”

Tech journalism thrives on the excitement of glimpsing the future of communication. “Apple and Google are shaping that future, while rival tech giants—including Microsoft—seem to be living in the past.” It doesn’t hurt that the two companies also have compelling stories. “Tech reporters like to write about Apple for the same reason that political reporters like to write about Sarah Palin,” Manjoo concludes. It’s surprising, unique, and extremely polarizing. Love it or hate, it, you're passionate enough to read about it.

Speaking of which, for Newser's complete coverage of Apple, click here! And here's Google, if you're interested. (For comparison: Microsoft)

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