Michael Wolff has accepted a new job as editorial director of e5's AdweekMedia, whose trade publications include Adweek, Brandweek, and Mediaweek. The Vanity Fair columnist and Newser co-founder says he plans to bring his signature iconoclastic streak to the gig. "This is the opportunity we have—to not only be great for the media business, [but also] put ourselves in the sweet spot of what we’re covering,” he tells Mediaweek. “But most of all I want to have a lot of fun covering it. I want to make some trouble."
Don’t worry Off the Grid fans, Wolff’s role here at Newser will remain unchanged. “He blogs for us, he’s founder and a director but not actively involved in operations,” CEO Patrick Spain told PaidContent. “I’ve never been too focused on Michael’s outside activities.” Wolff will, however, stop writing his regular media column for Vanity Fair, instead turning in longer-form features as a contributing editor. He’ll also do plenty of writing in his new gig. “I will be the dominant voice in the Adweek constellation,” he promises.