Gap Abandons Logo Change

Retailer decides to stick with the classic
By Emily Rauhala,  Newser User
Posted Oct 12, 2010 5:55 AM CDT
Gap is taking a lot of flak online for stealthily swapping out its decades-old white-on-navy blue logo.   (AP Photo/Paul Sakuma, File)
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(Newser) – Gap is ditching that ugly new logo. Just one week after it unveiled the cheap-looking design, the retailer announced (on Facebook) that is has decided to stick with its classic white-on-navy look. "We've heard loud and clear that you don't like the new logo," the company said. "We've learned a lot from the feedback." The company also backpedaled from its original solution to the logo mess—crowd sourcing! "There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way," said Gap's North America president.

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