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Social Media Killed Gap's Logo

Case shows why Twitter, Facebook matter

By Emily Rauhala,  Newser User

Posted Oct 13, 2010 2:27 AM CDT | Updated Oct 13, 2010 5:00 AM CDT

(Newser) – Who says social media don't matter? Malcolm Gladwell, the New Yorker's "big-haired, big-brained and big-mouthed columnist," may think Twitter is a silly fad, but the Gap logo case says otherwise, writes Shane Richmond for the Telegraph. The retailer recently abandoned its cheap-looking new logo after an outcry online. "And Malcolm thinks social media can’t bring social change. Tsk tsk," he writes.

The iconic American retailer's decision to ditch the ugly logo came after a wave of highly critical—and occasionally hilarious—comments posted to Twitter and Facebook. "It reminds me of the old Microsoft Free Clip-art galleries," wrote one person on Facebook, according to CNN. "It totally looks like a powerpoint design!" wrote another. (Click here to read more on Twitter.)

Where is the 'dislike' button?
Where is the 'dislike' button?   (AP Photo/Gap, Inc.)
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COMMENTS
Showing 2 of 3 comments
Peter Jacobson
Oct 13, 2010 8:13 AM CDT
Grrr. If you'd read Gladwell's article, you'd know he was talking about political and real social change. So thanks for putting this week long Gap logo debacle on the same footing as the civil rights movement. It's shockingly easy to get social media to congratulate itself. Also, I'm not convinced that the Gap didn't know what they're doing. Allegedly, it took two years to come up with that logo AND it was that easy to take it down in four days. Definitely suspicious they were fishing for crowdsourcing. They denied it, but it would not be hard to play naive in a case like this where you were waiting to see what the reaction would be.
lowstar
Oct 13, 2010 4:12 AM CDT
Ok, so occasionally I post on the comment block. If I make a grammatical error, I edit the post. How hard is that?

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