London Calling for NFL

League hopes UK Giants-Dolphins game will be springboard into worldwide market
By Jesse Andrews,  Newser Staff
Posted Oct 26, 2007 1:10 AM CDT
London Calling for NFL
Miami Dolphins cheerleaders pose for the media outside the Houses of Parliament in London, Wednesday, Oct. 24, 2007. Miami Dolphins is to play against New York Giants in a NFL match at Wembley Stadium on Sunday Oct. 28. (AP Photo/Sang Tan)   (Associated Press)

As London and the NFL brace for the weekend's Dolphins-Giants match—the first regular-season game played outside the US in league history—football officials are hoping it will launch the game into a new, more international era. If all goes well, commissioner Roger Goodell plans to make foreign-hosted games a regular event in future seasons.

Said the director of NFL UK, "It would be a hell of a lot of work, and a logistical minefield, if this were to be a one-off. It has to lead to more things and the jury will be out for a lot longer than the next 72 hours.” (More NFL stories.)

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