London Calling for NFL

League hopes UK Giants-Dolphins game will be springboard into worldwide market
By Jesse Andrews,  Newser User
Posted Oct 26, 2007 1:10 AM CDT
Miami Dolphins cheerleaders pose for the media outside the Houses of Parliament in London, Wednesday, Oct. 24, 2007. Miami Dolphins is to play against New York Giants in a NFL match at Wembley Stadium...   (Associated Press)
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(Newser) – As London and the NFL brace for the weekend's Dolphins-Giants match—the first regular-season game played outside the US in league history—football officials are hoping it will launch the game into a new, more international era. If all goes well, commissioner Roger Goodell plans to make foreign-hosted games a regular event in future seasons.

Said the director of NFL UK, "It would be a hell of a lot of work, and a logistical minefield, if this were to be a one-off. It has to lead to more things and the jury will be out for a lot longer than the next 72 hours.”