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London Calling for NFL

League hopes UK Giants-Dolphins game will be springboard into worldwide market

By Jesse Andrews,  Newser User

Posted Oct 26, 2007 1:10 AM CDT

(Newser) – As London and the NFL brace for the weekend's Dolphins-Giants match—the first regular-season game played outside the US in league history—football officials are hoping it will launch the game into a new, more international era. If all goes well, commissioner Roger Goodell plans to make foreign-hosted games a regular event in future seasons.

Said the director of NFL UK, "It would be a hell of a lot of work, and a logistical minefield, if this were to be a one-off. It has to lead to more things and the jury will be out for a lot longer than the next 72 hours.”

Miami Dolphins cheerleaders pose for the media outside the Houses of Parliament in London, Wednesday, Oct. 24, 2007. Miami Dolphins is to play against New York Giants in a NFL match at Wembley Stadium on Sunday Oct. 28.  (AP Photo/Sang Tan)
Miami Dolphins cheerleaders pose for the media outside the Houses of Parliament in London, Wednesday, Oct. 24, 2007. Miami Dolphins is to play against New York Giants in a NFL match at Wembley Stadium...   (Associated Press)
A 26 foot . 8 metre, animatronic version of Miami Dolphins defensive end Jason Taylor, the biggest animated human figure ever made is displayed in Trafalgar Square, London, Monday Oct. 22, 2007. The model was unveiled to promote the Miami Dolphins match against the New York Giants match that will be...
A 26 foot . 8 metre, animatronic version of Miami Dolphins defensive end Jason Taylor, the biggest animated human figure ever made is displayed in Trafalgar Square, London, Monday Oct. 22, 2007. The model...   (Associated Press)
A 26 foot, 8 metre,  animatronic version of Miami Dolphins defensive end Jason Taylor, the biggest animated human figure ever made is displayed in Trafalgar Square, London, Monday Oct. 22, 2007. The model was unveiled to promote the Miami Dolphins match  against the New York Giants match that will be...
A 26 foot, 8 metre, animatronic version of Miami Dolphins defensive end Jason Taylor, the biggest animated human figure ever made is displayed in Trafalgar Square, London, Monday Oct. 22, 2007. The model...   (Associated Press)
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