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Apple Debuts User-Generated Ad

Big-time remake of Nick Haley's unofficial YouTube spot highlights trend in user-generated content

By Nick McMaster,  Newser Staff

Posted Oct 26, 2007 4:28 PM CDT

(Newser) – Apple's next iPod Touch commercial was born in the mind not of some slick ad exec but of a British university student with a little free time. Eighteen-year-old Apple devotee Nick Haley married kickin' music with animations of the Touch's features last month and posted the result on YouTube—where it got noticed by Apple execs who remade it in HD.

Apple is embracing a trend, spurred on by Web 2.0 developments and cheap digital media tools, known as user-generated content—aka ads created by sweaty teenagers in their parents' basements. Said Haley: “That’s the whole point: to get to the user. If you get the user to make the ads, who better?”

British university student Nick Haley made an iPod Touch ad that attracted the attention of Apple execs, who remade the ad in HD and plan to air it during Sunday football.
British university student Nick Haley made an iPod Touch ad that attracted the attention of Apple execs, who remade the ad in HD and plan to air it during Sunday football.   (njhaley (YouTube))
A customer plays an Alicia Keys song on the new Apple iPod Touch at an Apple store in Palo Alto, Calif., Monday, Sept. 17, 2007. The iPod Touch became available on sale in stores on Monday. (AP Photo/Paul Sakuma)
A customer plays an Alicia Keys song on the new Apple iPod Touch at an Apple store in Palo Alto, Calif., Monday, Sept. 17, 2007. The iPod Touch became available on sale in stores on Monday. (AP Photo/Paul...   (Associated Press)
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iPod Touch Ad - Nick Haley   (njhaley (YouTube))

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