Apple's next iPod Touch commercial was born in the mind not of some slick ad exec but of a British university student with a little free time. Eighteen-year-old Apple devotee Nick Haley married kickin' music with animations of the Touch's features last month and posted the result on YouTube—where it got noticed by Apple execs who remade it in HD.
Apple is embracing a trend, spurred on by Web 2.0 developments and cheap digital media tools, known as user-generated content—aka ads created by sweaty teenagers in their parents' basements. Said Haley: “That’s the whole point: to get to the user. If you get the user to make the ads, who better?”