In our Facebook-obsessed world, giving birth comes with new expectations: that photos of the baby will be posted stat ... which has many new moms primping for the occasion. Wary of having sweaty, exhausted pictures circulated online, many are lining up hair appointments, getting a last-minute mani-pedi, packing lipstick, and buying cute hospital gowns. "It’s 100% about the baby," says one mom-to-be, who plans to have her sister, a hairstylist, do her hair after she gives birth. "But I have to be in some of those pictures and I want to look as good as I can."
The Boston Globe notes that the grooming obsession fits in nicely with the growing trend of scheduled births, like Caesarean sections and elective inductions—it's just all part of the planning. It learned that the time to get dolled up is, supposedly, 20 minutes after the main event. “I didn’t attempt eyeliner," said one new mom, "but I do a little shadow and mascara and blush and a little powder. People are worried it’s too vain, but there is a lot of down time."