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Protecting one's brand is a cardinal rule of business, but sometimes attempts to trademark phrases and the like seem off the mark. 24/7WallSt rounds up nine of what it sees as the most absurd:
- Nintendo, "It's On Like Donkey Kong:" The video game company wants to own rights to this phrase, which can be traced back to a 1992 song by Ice Cube.
- Subway, "Footlong:" The sub-maker has applied to register this common phrase and prevent other restaurants from advertising 12-inch meals.
- Wal-Mart, Smiley Face: The megastore was disappointed to find it could not gain rights to this 1970s classic.
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