'Christmas' Saviors: We're Winning the War This year, Dick's Sporting Goods is target of boycott By Matt Cantor, Newser User Posted Nov 19, 2010 1:30 PM CST 118 comments Comments The offending site. (dickssportinggoods.com) (Newser) – Dick's Sporting Goods gets the unlucky honor of being this year's villain in the “War on Christmas” campaign. The American Family Association has singled it out for a boycott this holiday season because the chain is “against” the holiday, reports Advertising Age. One of its offenses is having a "Holiday Shop” section on its website, with no mention of Christmas. All in all, though, the defense of Christmas has been going splendidly for the AFA, says a spokesman; over five years, the percentage of retailers acknowledging Christmas has soared from 20% to 80%, he says. And while Dick's may be "the 'most anti-Christmas' of all," only eight retailers remain on the “Companies Against Christmas” list, including Barnes & Noble, CVS, and RadioShack. The campaign is “not bullying," says the rep. "It's consumer advocacy." More at the Consumerist.