There Will Never Be an iPhone Killer ...and other lessons David Pogue learned in 10 years of writing about tech By Kate Seamons, Newser Staff Posted Nov 25, 2010 12:36 PM CST 13 comments Comments In this photo taken Sept. 21, 2010, an Associated Press reporter demonstrates the Bartab application on an iPhone at Tres Agaves restaurant in San Francisco. (AP Photo/Jeff Chiu) (Newser) – David Pogue has been writing a personal-tech column for the New York Times for a whopping 10 years. As most of us give thanks today, he gives us a list—of the biggest tech lessons he's learned in the last decade. There's no such thing as the iPhone killer: "Listen, dudes: the history of consumer tech is branching, not replacing." Don't believe him? Has the TV killed the radio? Has the DVD squashed the movie theater? He sees a future that includes both printed books and e-books. "Things don’t replace things; they just add on." Given enough time, everything goes on-demand: It's all going digital, from music to TV to books. Our grandchildren won't be able to fathom the idea that we drove "to a 'building' to rent a plastic 'disc' that had to be 'returned.'" Some concepts just won't work: "The same 'breakthrough' ideas keep surfacing—and bombing, year after year." No one wants a videophone, or to surf the Web on their TV, or to buy a "kitchen Internet appliance." Nothing lasts forever ... or longer than a year. "Of the thousands of products I’ve reviewed in 10 years, only a handful are still on the market." BlackBerry and iPod descendants, yes; Palm organizers, MicroMV, PocketPC, no. Click here for more lessons from Pogue.