Unpopular move could cost James lots of sponsorships
(NEWSER) - Maybe LeBron James really does only care about winning, because if he cares about his money or his image, he’s made a really big mistake. LeBron’s Q rating, which measures how many people know and favorably view a person, was a stratospheric 34 until the decision to leave Cleveland for Miami , but you can expect it to plummet, writes Nate Silver of FiveThirtyEight.com . In an unscientific SI.com poll, 61% said they’d once had a positive opinion of LeBron but had changed their minds. More»