After-Christmas Shoppers Swarm Stores

This holiday season the best for retailers since 2007
By Evann Gastaldo,  Newser Staff
Posted Dec 27, 2010 8:25 AM CST
After-Christmas Shoppers Swarm Stores
A shopper at the Brea Mall in Brea, Calif., carries bags full of packages Sunday, Dec. 26, 2010. So far, it's been the best holiday season for retailers since 2007, which was a record year.   (AP Photo/Orange County Register, Michael Goulding)

The holiday shopping season continued to be a merry one for retailers, as shoppers packed stores yesterday searching for post-Christmas sales. An East Coast snowstorm daunted some—but not all—shoppers; even so, execs weren't concerned. "People will just wait a day to do exchanges and use their gift cards. It's no big deal," one tells the AP. This has been the best holiday season for retailers since record-setting 2007, and malls like the Mall of America—the nation's largest—expected an 8% rise in sales over last year. Overall spending for the season is expected to rise 3% to 4%.

All this shopping could pay off next year, says one analyst: Retailers "came into December having made money. If December is prosperous, that will lead them to feel confident in 2011, and that's really what this last week is all about."
(More holiday shopping stories.)

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