Frito-Lay to Make Half Its Chips All-Natural
But don't expect Doritos or Cheetos to join the party
By Kevin Spak, Newser User
Posted Dec 28, 2010 1:26 PM CST
Tostitos chips are going all-natural.   (AP Photo/Paul Sakuma)

(Newser) – Frito-Lay: Health food company? Well, not exactly, but the oft-maligned snack maker is giving its line a makeover that should play well with the Whole Foods crowd. Starting in 2011, 50% of its line will be made from all-natural ingredients, USA Today reports. That means no more sodium diacetate in the Hint of Lime Tostitos, no more monosodium glutamate in the Barbeque Lay’s, and a boatload less artificial flavors all around.

“This is the largest evolution we’ve ever had in our product line,” boasts a Frito-Lay marketing officer. But a nutritionist scoffs at the effort. “They’ll get more PR mileage out of this than any real change,” she said, because the problem isn’t the snacks’ unnatural ingredients, but their fat and salt contents. The change will also leave two notable, artificial-ingredient-laden brands unscathed: Doritos and Cheetos.

More From Newser
My Take on This Story
To report an error on this story,
notify our editors.
Frito-Lay to Make Half Its Chips All-Natural is...
15%
6%
13%
4%
57%
6%
Show results without voting
You Might Like
Comments
Showing 3 of 5 comments
finkster
Dec 28, 2010 2:57 PM CST
So If I open up a bag of Frito-Lay chips.....will I be able to tell which half to eat and which half to throw away?
nostereotypes
Dec 28, 2010 2:15 PM CST
Don't screw with my junk food! I like it the way it is. My right to quality junk food should not be infringed upon because other people are too undisciplined to know when to step away from the bag. Yes, obesity is a problem......but not MY problem!
jeffreyb
Dec 28, 2010 2:06 PM CST
This story should only be SCARY to those who are ignorant of healthier eating.