Amazon Yanks E-Book on How to Exploit Rankings: Author

But, lucky for you, it's back up for sale now
By Evann Gastaldo,  Newser Staff
Posted Jan 5, 2011 12:59 PM CST
The cover of "The Day the Kindle Died."   (

(Newser) – claimed it would be censorship to stop selling a how-to guide for pedophiles (although it eventually relented and removed the book)—but it reportedly had no problem yanking a book that slammed the company’s own product, the Kindle. In The Day the Kindle Died, Thomas Hertog claims you can easily manipulate e-books to the top of the bestseller lists on Amazon by posting fake reviews and downloading copies yourself—and says he did just that, in about 45 days, with a previous book he wrote.

Hertog’s book calls Amazon’s rankings “inaccurate,” “contrived,” and misleading,” and concludes that “the Kindle experience is dead.” (Uh, he’s probably wrong about that.) He says both his books were removed from Amazon on New Year’s Eve, after an article about the Kindle book appeared on a tech site. Both are back up for sale now (albeit with sales rankings and reviews removed), but Hertog tells the Guardian the move by Amazon was “hypocritical” considering its earlier stance on censorship.

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