Facebook More Profitable Than We All Thought Profit margin was an impressive 25% ... in 2009 By Evann Gastaldo, Newser Staff Posted Jan 6, 2011 10:53 AM CST 2 comments Comments Facebook CEO Mark Zuckerberg smiles during an announcement in San Francisco, Monday, Nov. 15, 2010. (AP Photo/Paul Sakuma) (Newser) – Surprise, surprise: Facebook is actually “much more profitable than everyone thought,” writes Henry Blodget for Business Insider. Today’s Wall Street Journal piece (summary here) discloses that Facebook’s net income in 2009 was $200 million on $777 million in revenue. The revenue figure was known, approximately, but that income figure is new, Blodget writes. That implies a 25% net profit margin, which is quite high for a young company—“not quite in Google’s league,” he writes, “but it’s close.” Last year, the profit margin dropped to a “still plenty impressive” 20%.