Movie Rental Kiosks Beat Out Stores Last Year

But subscription services still reign
By Matt Cantor,  Newser User
Posted Jan 17, 2011 2:38 PM CST
Student Efren Enriquez rents a DVD movie at a Redbox, a $1-per-night DVD movie rental kiosk, outside a 7-Eleven store in Silver Lake area of Los Angeles on Friday, August 7, 2009.   (AP Photo/Damian Dovarganes)
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(Newser) – Movie rental kiosks' market share surpassed that of retail stores in 2010, a study finds: Kiosks such as Redbox hosted 31% of third-quarter rentals, while 27% were from actual stores. Subscription services had the biggest market share, with 41%. Kiosks' market share grew 10 percentage points year-over-year, while stores dropped to 27% from 40%; subscription service rentals climbed just two points, Mashable reports. The NPD study looked only at physical disc rentals—not streaming or downloading services.

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