MySpace Aiming Ads at You and Only You

It could go for a relative pittance, thanks to Facebook

(AP) - News Corp. is hoping to part with struggling social network site MySpace this week, and will likely lay off more than half of the remaining staff of 500, according to a person familiar with the matter. The company is looking to cut a deal tomorrow or Thursday in order to have it completed this fiscal year, which ends Thursday. The All Things D site reported that MySpace was on the verge of being sold for $20 million to $30 million, but the AP source thinks the deal will be much higher and involve cash and stock. More»

Music website Vevo.com could get control

(NEWSER) - Struggling MySpace could soon be handed over to music website Vevo.com, Bloomberg reports. News Corp. is in talks to give control of MySpace to Vevo in exchange for a stake in a new venture, sources say. However, the talks are preliminary and several other parties are also looking at MySpace. Vevo, the No. 5 Web video destination in the US, is partially owned by the world's major record labels. More»

MySpace can provide it, and Facebook is the platform

(NEWSER) - High-ranking executives at both Facebook and MySpace confirm that the companies are in talks over some sort of content partnership—a development that isn’t a big surprise to at least one observer. Formerly intense competitors in the social-networking sphere, Caroline McCarthy writes, now “Facebook’s the one providing the platform for the content; MySpace is the one providing the content itself.” More»

(NEWSER) - News Corp. has hired former Facebook executive Owen Van Natta to run MySpace, the Wall Street Journal reports. The expected move may be announced as early as today. The hiring comes fast for MySpace, which announced Wednesday that current CEO Chris DeWolfe was stepping down, along with fellow co-founder Tom Anderson as president. More»

CEO leaving, will be replaced by former Facebook exec

(NEWSER) - Big changes afoot at MySpace: Co-founder Chris DeWolfe is stepping down as CEO and fellow co-founder Tom Anderson is in talks with owner News Corp to end his run as president. MySpace has lost much of its mojo in recent years to Facebook, and it looks like DeWolfe will be replaced by Owen Van Natta—Facebook's former chief operating officer, writes Peter Kafka at All Things Digital. More»