Wal-Mart to Make Its Food Healthier
It teams with Michelle Obama, who declares 'victory for our children'
By Nick McMaster,  Newser Staff
Posted Jan 20, 2011 4:49 PM CST
Wal-Mart President and CEO Bill Simon during Wal-Mart's announcement.   (AP Photo/Cliff Owen)
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(Newser) – Wal-Mart is embarking on a plan that could have a big impact on American nutrition: It will modify its house brand to make the food healthier, and lower costs for items such as fruits and veggies, and products made with whole grain. The initiative is the result of collaboration with Michelle Obama, reports the New York Times. "It's a victory for parents. It's a victory for families, but most of all, it's a victory for our children," she said at today's announcement, notes ABC News.

Industry analysts say that because of its reach, Wal-Mart has almost as much power as federal regulators to shape the market. Crucially, Wal-Mart, and specifically its house brand Great Value, are popular with low-income shoppers—the demographic that eats the most foods high in sodium, trans fats, and refined sugars. Related stories:

  • Washngton Post: The move is a sign of the Obama administration's new tone toward corporate America in general and Wal-Mart in particular.
  • Huffington Post: This could genuinely save lives, writes Dr. Michael F. Jacobson.