Skip to: Content
Skip to: Site Navigation
Skip to: Search

August 29, 2008 12:36:29 PM CDT

Learn about Newser Points »

« Back to the grid | Next story »

Activision Profits Powered by Guitar Hero

Posted Nov 5, 07 10:14 PM CST in Technology,  Business 

(Newser) – Activision turned a $24.3 million loss into a slender quarterly profit of $698,000 in just one year—thanks to its blockbuster musical simulation Guitar Hero. The video game is expected to produce revenue in the billions, the Wall Street Journal reports. Guitar Hero III was launched October 28—, and its first week sales were more than $100 million.

The game allows players to step into the boots of guitar-heavy rock bands, playing licks by bands like Guns N' Roses, The Rolling Stones, and Poison. "Our third quarter slate is expected to deliver our strongest quarterly results to date," said chief executive Robert Kotick, looking ahead to the next quarter. The latest in the company's Call of Duty series will launch Tuesday.

Source Wall Street Journal

0 comments | Print E-mail | Digg Seed this on Newsvine Add this link to Del.icio.us StumbleUpon
Slash and Best Buy Media Specialist, Kahlil Nelson, sell the first Guitar Hero(R) III   (Associated Press)
Bret Michaels of the rock group Poison performs at the Guitar Hero III "Legends of Rock" launch party in Los Angeles, Saturday, Oct. 27, 2007. (AP Photo/Gus Ruelas)   (Associated Press)
The Guitar Hero III axe.   (Associated Press)
Activision manager Daniyel Garcia demonstrates "Guitar Hero 3" videogame, during the E3 Media Business Summit at the Barker Hanger in Santa Monica, Calif., Wed, July 11, 2007. (AP Photo/Stefano Paltera)   (Associated Press)
JC Chasez and Joel Madden jam and riff on Guitar Hero(R) III   (Associated Press)
Aerosmith Guitarist, Joe Perry and winner of contest celebrate the launch of "Guitar Hero III   (Associated Press)
Slash and Best Buy Media Specialist, Kahlil Nelson, sell the first Guitar Hero(R) III   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
Our editors also recommend:

Activision Rocks On

Threads (1 of 2)

Tags

video game  • Rolling Stones  • revenue  • Guns N' Roses  • Activision  • Guitar Hero III  • Call of Duty  • Poison


Loading...

Premium Articles from HighBeam

Find more articles like this

Today's Most Popular


Other Business Stories

What is Newser?

2008 Codie Finalist

Newser gives you more news in less time. We search for the best and most important stories all over the web, read them for you, and deliver concise and sharp summaries—along with links to the full text. Newser provides a way to stay on top of an ever-expanding horizon of news and opinion—politics, sports, business, trends, technology, personalities, crimes, and controversies. Newser keeps you not just better informed, but, with our signature graphic interface and smart condensed format, more enjoyably informed.

Learn more »