Snappy newsletters. Simple Facebook sharing. Spirited comments. Sweet features are waiting… GET THEM NOW!

Activision Profits Powered by Guitar Hero

2Q results foreshadow billions in future revenue from game

By Peter Fearon,  Newser Staff

Posted Nov 5, 2007 10:14 PM CST
Email

(Newser) – Activision turned a $24.3 million loss into a slender quarterly profit of $698,000 in just one year—thanks to its blockbuster musical simulation Guitar Hero. The video game is expected to produce revenue in the billions, the Wall Street Journal reports. Guitar Hero III was launched October 28—, and its first week sales were more than $100 million.

The game allows players to step into the boots of guitar-heavy rock bands, playing licks by bands like Guns N' Roses, The Rolling Stones, and Poison. "Our third quarter slate is expected to deliver our strongest quarterly results to date," said chief executive Robert Kotick, looking ahead to the next quarter. The latest in the company's Call of Duty series will launch Tuesday.

Slash and Best Buy Media Specialist, Kahlil Nelson, sell the first Guitar Hero(R) III
Slash and Best Buy Media Specialist, Kahlil Nelson, sell the first Guitar Hero(R) III   (Associated Press)
The Guitar Hero III axe.
The Guitar Hero III axe.   (Associated Press)
Activision manager Daniyel Garcia demonstrates Guitar Hero 3 videogame, during the E3 Media Business Summit at the Barker Hanger in Santa Monica, Calif., Wed, July 11, 2007. (AP Photo/Stefano Paltera)
Activision manager Daniyel Garcia demonstrates "Guitar Hero 3" videogame, during the E3 Media Business Summit at the Barker Hanger in Santa Monica, Calif., Wed, July 11, 2007. (AP Photo/Stefano Paltera)   (Associated Press)
JC Chasez and Joel Madden jam and riff on Guitar Hero(R) III
JC Chasez and Joel Madden jam and riff on Guitar Hero(R) III   (Associated Press)
Aerosmith Guitarist, Joe Perry and winner of contest celebrate the launch of Guitar Hero III
Aerosmith Guitarist, Joe Perry and winner of contest celebrate the launch of "Guitar Hero III   (Associated Press)
Slash and Best Buy Media Specialist, Kahlil Nelson, sell the first Guitar Hero(R) III
Slash and Best Buy Media Specialist, Kahlil Nelson, sell the first Guitar Hero(R) III   (Associated Press)
Bret Michaels of the rock group Poison performs at the Guitar Hero III Legends of Rock launch party in Los Angeles, Saturday, Oct. 27, 2007. (AP Photo/Gus Ruelas)
Bret Michaels of the rock group Poison performs at the Guitar Hero III "Legends of Rock" launch party in Los Angeles, Saturday, Oct. 27, 2007. (AP Photo/Gus Ruelas)   (Associated Press)
« Prev« Prev | Next »Next » Slideshow
To report an error on this story, notify our editors.
A snapshot of the day's best news stories.
 
COMMENTS
Be the first to comment on this story.

Activision Rocks On

Activision's Guitar Heroics
Forbes

Activision looks ahead to 2009
Reuters

 
Rolling Stones • revenue • Guns N' Roses • Activision • Guitar Hero III • Poison • Robert Kotick. • Call of Duty • video games

More Newser Stories

Activision Earnings Rocket 90%

New 'Call of Duty' Offers Players Modern Combat
NEWS FROM OUR PARTNERS
Other Sites We Like:   24/7 Wall St.   |   Betty Confidential   |   BuzzFeed   |   Cracked   |   Fark   |   Timelines   |   The Frisky   |   Geek Sugar   |   NewsOne