Murdoch Unveils The Daily, at Price of 14 Cents a Day

News Corp. boss promises big things for iPad-only paper
By Kevin Spak,  Newser Staff
Posted Feb 2, 2011 11:01 AM CST
Newspaper mogul Rupert Murdoch, chairman and chief executive of News Corporation, delivers a rare public lecture in former British Prime Minister Margaret Thatcher's honor in London, Oct. 21, 2010.   (Associated Press)

(Newser) – Rupert Murdoch unveiled The Daily, his new iPad-only tablet today, promising that it would set the standard for digital newspapers. The much-hyped paper will cost 14 cents a day, or 99 cents per week, according to TechCrunch. An Apple executive was also on hand to confirm that the launch will also ring in the iPad’s new one-click subscription service; users can sign up for a weekly 99-cent subscription, or a yearly $39.99 one.

“New times demand new journalism,” Murdoch told reporters. “The iPad demands that we completely rethink our craft.” He promised that the paper would incorporate 360-degree photographs, HD video, and more. “The Daily is not a legacy brand moving from the print to the digital world. We have license to experiment. We believe The Daily will be the model for how stories are told.” He added that Steve Jobs—absent, despite earlier rumors—has been a “champion of The Daily since day one.”

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