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Millions Head Over Heels for 'Crotch Wash' Toilet

Toto's Washlets win over once disgusted Japanese

By Mary Papenfuss,  Newser Staff

Posted Feb 4, 2011 4:22 AM CST

(Newser) – A toilet company that took a chance on a spray-and-wipe system is flush with success. Some 30 million once-squeamish consumers have scooped up a toilet that delivers a crotch-washing spray for cleanliness. The Washlet by the Toto company is a kind of bidet-toilet combo now found in some 70% of Japanese homes and several others around the world. Consumers were outraged by the first TV ad for the gadget in 1982 when a young Japanese woman stuck out her bottom and rubbed black paint on her hand to demonstrate the problem of using toilet paper to clean up gooey messes.

Now Toto is credited with "single-handedly changing the way a nation conducts its private business," notes the Wall Street Journal. The only way to "convince people was to have them actually use it," said a spokeswoman for the company that placed the toilets in public bathrooms and employees' homes early on. Now the Washlet comes with a heated seat, six different sprays (front, back, male, female, as well as angle), motion sensors, a deodorizer and self-cleaning system. To check out a demonstration of the Washlet, click here or here. "It's weird, but it's actually very nice," gushes one YouTube reviewer.

The view from above.
The view from above.   (Wikipedia)
The Toto Washlet is a combo bidet-toilet in a single system that allows users to adjust pressure, angle and direction of cleaning spray.
The Toto Washlet is a combo bidet-toilet in a single system that allows users to adjust pressure, angle and direction of cleaning spray.   (YouTube)
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COMMENTS
Showing 3 of 15 comments
Ucantusethatname
Feb 5, 2011 6:28 PM CST
Toto toilets are terrific. I replaced all the toilets in my house with Totos. The Washlet is a marvelous product, albeit an expensive one. I bought one, and I highly recommend this device.
Internette
Feb 5, 2011 12:20 AM CST
Sheesh, how do Americans get their news? Pony Express? These have been around for ages. (hey, WSJ, here are some other things people find amazing: shag carpet, sporks, calculators, K-tel records, fire,...)
BlueAyez
Feb 4, 2011 4:22 PM CST
Didn't these used to be called bidets? The Europeans have used them since the 1700's.

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