Groupon's Tibet Ad Enrages; Other Hits, Misses
'Can anyone be more stupid than Groupon?' wonders one blogger
By Kevin Spak, Newser User
Posted Feb 7, 2011 7:51 AM CST
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(Newser) – Man, isn’t the plight of the Tibetan people hilarious? Groupon hit a real nerve last night with a Super Bowl commercial that seemed to exploit said plight for yucks. “The people of Tibet are in trouble. Their culture is in jeopardy,” says narrator Timothy Hutton. “But they still whip up an amazing fish curry.” The ad—part of a whole series of mock-PSAs—generated an instant backlash on Twitter and YouTube for its insensitivity, the Huffington Post reports.

To be fair, the company has offered to match donations to the causes it parodies. But at the same time, even jokingly referencing the Tibet situation has infuriated China, and may throw a monkey wrench in the company’s expansion plans, the Wall Street Journal reports. “Can anyone be more stupid than Groupon?” asked one Chinese blogger. “Made its first TV commercial as controversial as possible. Good job!” Other ads generating buzz included:

  • Chrysler’s cinematic 2-minute “Imported from Detroit” spot starring Eminem was “the big story of the night,” a company that tracks online buzz tells the AP.
  • Volkswagen’s young Darth Vader ad went viral before it even aired. “It really wasn't selling a car,” says one communications professor. “It was selling a feeling."
  • GoDaddy also made waves with its Joan Rivers commercial… but perhaps the less said of that, the better.
Click here for a complete rundown of the best and worst Super Bowl ads.

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Showing 3 of 10 comments
jeff25623
Mar 2, 2011 4:55 AM CST
Have you guys heard of the new Groupon like site? It's the same thing as Groupon except when someone signs up through your referral link, if they or anyone they sign up ever buys a coupon from this site (which you get in a daily e-mail), you earn 5% commission of the coupon purchase price! You earn 5% commission up to 5 levels deep! Also, if you sign up a business and they ever offer a coupon, you get 2% of all of their coupon sales! About 1000 members are joining everyday now. It is 100% free to join. There are no coupons yet since the company is in pre-launch. It is launching around March 2011 though! Check it out: http://newgroupon.thecustomeradvantage.com
GoodDesigner
Feb 8, 2011 4:38 PM CST
Wtf? I couldn't believe it when I saw it...memorable, but for all the wrong reasons. Creative train wreck.
Brent
Feb 7, 2011 8:29 PM CST
I canceled my Groupon account today. I understand that it was supposed to be a parody, but that doesn't make it funny or appropriate. Genocide isn't funny. Ever.