KFC Drops Finger Lickin' Slogan Move comes as part of a general shift to healthier foods By Mark Russell, Newser Staff Posted Feb 21, 2011 2:04 AM CST 11 comments Comments KFC is dropping its "finger lickin'" slogan as part of a general shift toward healthier fare. (?Mike Saechang) (Newser) – KFC chicken isn't "finger lickin' good" anymore—after 50 years, the fast food franchise is dropping its famous slogan, reports the Telegraph. The change comes as the chain seeks to emphasize its shift to healthier fare; for instance, it's adding ovens to its kitchens so it can introduced non-fried options. "'Finger lickin' good' is very good but it's very food-centric," said a KFC executive. The new slogan "allows us to more effectively communicate the breadth of different things about the brand, such as our people and our community." So what is it? "So Good." Click for more on KFC's plans.